Your website is online 24 hours 7 days a week, whether your business is open or not. It is used to reach out to your clients wherever they may be. Using the internet to find information before a purchase is now very normal. Regardless of whether your business is B2B or B2C, your clients are most likely online and so should you. Your potential clients nowadays are busy and know how to use the internet to find the information they need. It is up to you to provide it as easy and as accessible as possible for them.
Clients nowadays expect businesses to have an online presence. This increases the trustworthiness of the business. A properly designed and developed website shows a potential client that you are legitimate and not a fly by night type of business. It also gives a good first impression which helps clients trust you more.
A business website is first and foremost a marketing tool. Your website might not be a storefront or e-commerce website (in which case, sales would be generated), but you are still looking for new clients for your services. As a marketing tool, your will need your website to have calls to action leading your customer to establish contact with you.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another – (Seth Godin).
Branding is the process of shaping expectations, creating memories and stories, and building relationships with consumers. The look and feel of the website will also be important in conveying to clients your business’s brand. It is important that both your branding and website send the same message. If done correctly, this will increase the potential customer’s connection with your business.
Only by having a presence online can you show up in search results. This means that people searching online for your product or services might be able to find your website and learn about your company. A properly set up website in conjunction with Google Business also allows a better result when people do a local search.
We have been in this industry for more than 15 years (we were around during the Friendster and MySpace era). From small startups to listed companies, we have helped many clients with solutions to their online presence. In this time, the internet has changed and we have kept up with those changes. This includes giving you a responsive mobile ready, dynamic, website according to your needs.
We believe that websites are a marketing tool first and foremost. As such, we design and build your website with that end goal in mind. We make sure that your website has the appropriate call to action suitable for your business and your target market.
Call or Book an appointment today. We will go through with you and see what suits your business needs best. We will even go through your current website or the ideas for your new website by doing a site map analysis. Let us help you find out what type of content that is needed for your business to get the your next customer.